Building A Powerful Personal Brand Alongside Your Real Estate Portfolio
She’s crafty & so is her real estate strategy! 🎙️
Welcome back to ep111 of “Inspired To Invest” with Wendy Russell.
What does it look like to blend creativity, business savvy, and nearly three decades of real estate investing?
In this episode of Inspired to Invest, I sit down with the multi-talented Wendy Russell. Wendy is best known as the award-winning producer and TV host of HGTV’s She’s Crafty, as well as a seasoned real estate investor, general contractor, speaker, and personal brand coach.
Wendy shares her fascinating journey from the film and television world to building a cross-border real estate portfolio, coaching entrepreneurs, and producing live events.
From dirt-cheap deals in Indianapolis to the importance of trusting your gut with property managers, her story is packed with lessons, laughter, and a dose of straight-talk inspiration.
✨ If you’ve ever thought about expanding into U.S. real estate—or you’re looking for permission to stop doing the stuff you hate—this conversation is for you.
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🔑 What You’ll Learn in This Episode:
• How Wendy transitioned from TV hosting to real estate investing (and why both careers are more connected than you think).
• The economics of buying U.S. properties during the 2010 downturn—and why Canadians still have opportunity south of the border.
• The single biggest mistake investors make with property management (and Wendy’s system for vetting the right partners). • Practical strategies for managing projects remotely, from cameras to clear systems.
• Why investors must detach emotionally and focus on the numbers.
• How showing up—even when uncomfortable—can create breakthrough opportunities.
• The branding insight that shifts your mindset from “selling a product” to “selling yourself.”
• Wendy’s unapologetic advice: Stop doing the sh!t you hate.
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Connect with Wendy Find her on Instagram at @thoughwendyrussell and grab her free Mastering Your Brand Story Starter Kit via the link in her bio.
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👉 If you enjoyed this episode, don’t forget to like, subscribe, and share. When you invest in yourself, the sky’s the limit. 💬 If this episode moved you — comment below and share your biggest takeaway. ________________________________________
📌 Resources & Links: 🔗 Learn more about Wendy Russell https://wendyrussell.com or @thewendyrussell
🎧 Subscribe to the Inspired to Invest Podcast
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Thank you to M1 Capital Connectors for bringing us this month’s episodes of “Inspired To Invest”. If you’re an experienced real estate investor who needs support raising capital, find out how to raise your next $1 to $3 million dollars in the next 90 days. Learn more!
➕ Follow Serena Holmes for all things related to business, branding, real estate, investing, wealth (& more!). I’m on a mission to help others create wealth because “when you invest in yourself, the sky’s the limit” 🚀