The Key To Success? Find A Problem You Can Solve
What does it really take to turn a simple idea into a brand that parents everywhere love and trust?
In this episode of Inspired To Invest, host Serena Holmes sits down with Julie Cole, co-founder of Mabel’s Labels — the award-winning Canadian company that grew from a basement startup to a multi-million-dollar international brand.
Julie shares how she and three friends turned a common parenting frustration into a thriving business — and how they built community, culture, and confidence along the way. From navigating partnerships and acquisitions to balancing motherhood with entrepreneurship, this conversation is a masterclass in resilience, creativity, and brand building.
You’ll learn:
- How to spot a market gap and turn it into a profitable product idea
- Why community and storytelling drive word-of-mouth growth
- The power of authenticity and visibility in personal branding
- How to build a flexible company culture that retains great people
- Julie’s biggest lessons from 22 years in business and her advice for female founders
Whether you’re a new entrepreneur, a CPG founder, or simply love stories of Canadian success — this episode will leave you inspired to take action on your own ideas.
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Julie’s Book: Like a Mother: Birthing Businesses, Babies and a Life Beyond Labels
Available at mabelslabels.com/julie-cole and major retailers.
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Thank you to Advisor Innovation Lab for bringing us this month’s episodes of “Inspired To Invest”. They provide AI powered client intelligence for modern financial advisors to help them become trusted partners through life’s most important transitions. Learn more! https://advisorinnovationlab.com
Inspired To Invest proudly supports the Beyond Success Program, a not-for-profit financial literacy initiative for students, launched by More To Give & MAK Investments. Learn more at @more2give.ca.
Follow Serena Holmes for expert insights on personal branding, business, real estate, investing, and wealth creation. Let’s build wealth together because “when you invest in yourself, the sky’s the limit” 
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