Welcome back to “Inspired to Invest”, and our first episode with a guest! For today, we have Rosanne Selci, a real estate investor from Kingston, ON who has been ROCKING it over the past couple of years.
To check out the episode, click here for video or here for audio.
Can you imagine scaling your real estate portfolio so you can replace your full-time income in just two short years?
Join me as I chat with the incredible Rosanne Selci of Selci Properties, who managed to do just that! Rosanne opens up about her journey from working a regular job to becoming a full-time real estate investor, starting with a few investment condos and eventually discovering the world of multi-family investments. She shares her motivation for creating financial stability for her daughter and offers insights on how she balanced her full-time job with investing in real estate.
But that’s not all – Rosanne also reveals her strategies for maximizing property value through efficiency. We dive into the details of identifying properties with potential and increasing their income, as well as the lessons she learned along the way. Roseanne shares her story of turning tragedy into triumph, embracing entrepreneurship, and building a successful real estate investing business.
Don’t miss this inspiring conversation that will encourage you to think big and explore different investment opportunities that work for you!
To connect with Rosanne, find her here on Instagram or on Facebook under her name.
Thank you to our sponsors Honeybee Development Group & Synergy Mastermind for bringing you this episode!
To learn more about them:
✨ @honeybee.development & @alejandra.honeybee on instagram or online
✨ @synergymastermind on social or online
Tune back in on Wed., Jun. 28 for Episode Three with Zac Willms, a real estate investor from Hamilton, ON who has managed to incorporate his passion for travel into his real estate portfolio locally and internationally.
Are you a full-time real estate investor with an inspiring story to share? To be considered, apply here.
Interested in learning more about real estate investing, check out all of these great articles.
And remember! “When you invest in yourself, the sky’s the limit” 🚀
PODCAST TRANSCRIPT
Speaker 1
00:02
Welcome to the “Inspired to Invest” podcast, where we’re sharing stories from real estate investors and how investing has changed their lives.
This episode of Inspire to Invest has been brought to you by Honeybee Development Group and Synergy Mastermind. Hi everybody, welcome to Inspire to Invest. I want to introduce you to an amazing guest, Roseanne Selci of Selci Properties. She’s been investing in real estate for the past two and a half years and she’s grown her portfolio from four doors to over 100. She’s currently focusing on commercial multi-residential buildings existing and in land development. Her goal is to provide great investment opportunities, to inspire others to invest in real estate, whether that means they should be active, passive or starting small or thinking really big.
Welcome, Roseanne. Thanks so much for being here today.
Yeah, thanks for having me. This is so exciting.
So you’ve obviously done some very, very big things in kind of a short period of time. So I guess my question for you is what was, what were you doing before real estate?
Speaker 2
01:08
I had just a regular job. I mean, I had a few investment condos for years, like for over 10 years, So I kind of like dabbled on the side. But yeah, I was working full time at Nike in downtown Toronto at the head office doing analysis and forecasting and like all the behind the scenes, non-glamorous type of stuff. But yeah, so I did that for years, Like I worked there for over 15 years And then, yeah, and then just started to I don’t know just yeah, I mean I was part of Key Spire. So I started to get more involved with Key Spire and reaching out to more people And that’s when I realized that you can actually do this full time And for anyone that’s watching that doesn’t know what Key Spire is like.
Speaker 1
01:59
I’ve been a member for five years, but I’m sure there’s plenty of people who don’t know What is Key Spire.
Speaker 2
02:06
Yeah, it’s a membership or a community of investors that join. they join Key Spire and then you’re in this community and you can reach out. There’s events, there’s learning, teachings, like all sorts of like real estate investing focused information, so yeah, and a great network of like individuals doing all sorts of different investing, which is great. So, like, whatever you’re interested in, there’s somebody you can reach out to who’s doing it. And that’s how I got interested or learned more about multifamily, just economies of scale, and why it makes so much sense for me. just I wanted to scale, i wanted to become a full time investor And for me that’s the quickest way. just caught like just big going co big.
Speaker 1
02:57
Yeah, you definitely did that. Yeah, i saw the award that you transacted on over eight figures for last year So I’d say that was a pretty amazing milestone. But thinking back to when you found Key Spire, like what was really kind of the kick in the pants of the catalyst, to be like I got to do this. You know, obviously you said you’ve got your, you know your first couple of properties and you’re starting lightly, but what was really that moment where you’re like I got to jump in headfirst?
Speaker 2
03:22
I think it was yeah, that’s a really good question. I like I think it was just realizing that my full time job was never going to get me like retirement would be difficult, like it was never going to get me to that create that wealth that I don’t know I want. I know it might not, it’s not something everybody’s striving for, but yeah, like I wanted to have the stability, like the stability for retirement for my daughter, like not money and financial, like not having that as an issue or holding me back or preventing me from going on trips. you know what I mean, just living my life. And so that’s where I really saw, and just even from the few condos that I had, the pre-construction condos, and just you know, not really not really doing much, like you invest And then you know, after a few years, being able to refinance and purchasing another one. And then I did that again and again.
Speaker 3
04:21
And so like.
Speaker 2
04:21
I had this net worth with like very little time and effort spent and resec What if I actually dedicate more time towards this?
Speaker 1
04:30
what would be possible, right?
Speaker 2
04:31
Yeah, exactly, it just made so much sense. I’m like, why isn’t everybody doing this, like even on a small scale, like it doesn’t you don’t have to be a full-time investor, like that’s? I just love working on the actual projects. Like owning those condos was very easy, it didn’t involve much time.
Speaker 1
04:46
Now, the projects I’m working on involve a lot of time, a lot of time and effort, yeah, so maybe you can talk a little bit about that. So obviously you had the job at Nike. How long did it take for you to make that transition full-time? Like, did you retry and just straddle kind of both sides of the fence for a while and then you broke free, or did you just kind of make a clean break for it?
Speaker 2
05:07
No, i definitely was straddling both sides and it was a lot. it was a lot working full-time And I have a daughter and like so evenings, weekends, but it was definitely like it’s what I wanted. I knew I wanted it, so I just did it. But yeah it was. it was about two, like one and a half two years where I was ramping up while I was still working full-time.
05:29
So I wanted to make sure I was actually I was going to be able to replace most of my income. Like, by the time I quit I hadn’t replaced all of it, but I didn’t, you know, i didn’t want to just just quit and then and have you know, i wanted to ramp it up, make sure it was actually something I enjoyed and get to a point where it made sense.
Speaker 1
05:51
Yeah, i mean you had obviously a family to take care of. So I guess when you obviously started the condo, so what would have been your next big project that you took on when you decided that you wanted to move forward in this direction?
Speaker 2
06:03
Well, yeah, i had the condos I did with my husband, We did a flip and we bought another single family home. So we did some little stuff. But once I decided on malty family and that’s what I wanted to do, i found I, i, you know, i’d met quite a few people in key spire and just the investing community, so I found a Partners who had the same vision and the same goals. So we decided to. So it was a six. We we purchased a six plex and it just so happened that same week because we, we purchased a 24 unit. Yeah, yeah, it kind of just happened so randomly, like our first offer on the 24 units wasn’t accepted. So then we put an offer on the six plex.
06:48
We got six plex, but then the 24 unit. They came back. The seller came back and was like actually, or the offer we accepted fell through, do you like? do you still want it? And so Well, why? not So yeah, that was yeah, it was 30 units, kind of right off the bat, like you, and it was well, three separate buildings and 30 units. So yeah, it was like just thrown right in there.
Speaker 1
07:10
But it was yeah, but you learn by doing right, so I guess I know you’ve done a lot since then. When you look back at now, the last couple of years, what would you say you feel like is your biggest success in why?
Speaker 2
07:24
Um, yeah, that’s hard. I feel like just this whole thing and becoming a full-time and like doing this full-time Yeah, it’s crazy, like some, that I can’t, i can’t believe I did this, like I’m still shocked. So I like just being here, like being able to do it full-time, feels like a huge success. But in terms of projects the one there’s one project, actually. No, there’s a couple projects that we’re on now that I feel very like happy.
07:50
I mean all the projects, like they’re all so exciting and I feel very proud of all of them, yeah, but like getting into the bigger projects, work We’re working on my partners are working on a 36 unit right now that we’re transitioning An existing building, that we’re, you know, transitioning and and maximizing the operating income and that building like we’re not complete yet but it feels, yeah, i feel very.
Speaker 1
08:18
It’s honest very about that project in a little bit more detail, like exactly I Identify that as a good opportunity and what kind of things you’re doing to improve, to basically force appreciation and, you know, bring that To make it worth it really for you and for your investors.
Speaker 2
08:33
For sure. Yeah, it’s. Yeah, it’s identifying. Yeah, we identified it as a property that had a lot of Opportunity in terms of increasing the income. The revenues, like the rents, were not maximized. They were. They were at least 30, 30 percent, 40 below in some, for some of the units were 40 below market value. So there was some room to increase there. And with the larger buildings, with the commercial buildings, as soon as you increase the income, you increase the value. Yeah, so we have, we had room to increase rents.
09:07
And then another huge factor in that building is it was not separately metered in terms like for that, in terms of hydro. Yeah, so just just separately metering the hydro and reducing the hydro cost substantially by like $50,000 a year. That also was a huge Way to optimize. So we those are a couple, those are the two main things we did, but we’re also adding Parking, storage. So just doing everything to one provide more amenities and Options and value add for the tenants, but it also provides more revenue, which increases the building value. So, yeah, it’s been, yeah and it’s been. I guess one great thing about that building is a Great thing It’s. It’s always great to find a building where you can really maximize rents. Yeah, that that building wasn’t really. It wasn’t only the rents. Like a couple of the other buildings We purchased, the rents were so low six like $600 for a two-bedroom, so there was a lot of room to bring that out.
Speaker 1
10:09
It was like what Yeah?
Speaker 2
10:11
like is that even possible? Yeah, but yeah, this building wasn’t like that, like rents were, you know, over a thousand, like 1200, some of them 1213, so they weren’t super low. Yeah, the benefit for that. What’s been happening is that Tenants have been turning over a lot more willingly because they can find someplace else.
Speaker 1
10:31
Yeah, that’s similar.
Speaker 2
10:33
So like where it’s really hard to turn over in Ontario, speaking on your own, it’s really hard to turn over units where tenants are paying 600 because Where are we want?
Speaker 1
10:44
Yeah, I don’t think for 600, right, right.
Speaker 2
10:47
So, yeah, this time, this one, yeah, we’ve been turning it over a lot. You know, in tenants they’re not.
Speaker 1
10:53
They’re more willing and like they’re able, like we offer cash for keys, so they and takes, they can take those funds and use it for, you know, to go to do whatever they want, like it’s just bonus That would be that average cost, because I think for in the investment community That’s a term that we’re all very familiar with, but for someone that you know is new to this space Like, what would you typically be offering in the way of a cash for keys situation?
Speaker 2
11:18
Yeah, i think it really depends where you’re you’re offering it, but it’s gone up in the last few years for sure. I think times just are a little like they’re savvy. They know we in this building we offered 40000 and then, like now that we’re kind of getting to the last units, we’re offering a little more, like we’re closer to 6000. Yeah, but yeah, we, we want to make it like we know it’s a disruption, like to move your life and our home, like, so we do want to make you know, offer you know, make it a win-win for the tenant and for us. So yeah, yeah, i mean at the end of the day.
Speaker 1
12:01
Sometimes people are in these properties for sometimes 10 years or 20 years. I was talking to an investor recently and they said that they offered someone 100000.
12:09
Oh, my god, they literally went that and this. the person is still just wouldn’t budge, it just wasn’t happening. So obviously here in Ontario the LTB rules are so strict and the tenants, you know, in many ways have a lot more rights in the landlord. So it’s just. it can be a tricky situation. So I give you credit for for going this route here locally. Yeah, i guess in terms of lessons, like I’m sure that it hasn’t all been smooth sailing. So are there any lessons that you would want to share that you know you had to kind of figure things out as you went and looking at it now, is there anything that you would have done differently based on your experience?
Speaker 2
12:45
Yeah, there has been lessons all along the way. I feel like every day there’s like well lessons for a day, Yeah what lesson am I going to learn today?
12:55
Yeah, it’s so true, but no, i think one of the biggest lessons and because it really affected our project This was a smaller foreplex that I was doing in Alberta, in Calgary, and it was the con is just not doing enough research or getting enough like information on a contract, on contract a contractor. Before we hired him, like we were just, you know, anxious to get started, we just needed something to start. We’re like okay, you’re available, perfect. Like come on, and it totally backfired, like it you know they weren’t really qualified.
Speaker 1
13:30
The con and contractor.
Speaker 2
13:32
Yeah, it wasn’t like the worst contractor story. I’m sure everybody’s heard but you know it just wasn’t the best either. Yeah, he wasn’t really super experienced so he didn’t bring in proper sub trades. Things weren’t getting down. You know it took a lot longer than expected. It wasn’t done, you know as well. So it just you know and like that’s Yeah, that affects your whole project, yeah it was money right.
Speaker 1
13:58
So I think that’s something that I’ve heard a lot lately that you know there’s all these issues with supply chain, there’s issues with trades and getting people in, and then, on top of that, some of the refinancing is taking longer. So I think when you’re an investor, you always want to not only pad your budget but sometimes pad your time, because it’s all interconnected in terms of how things are going to go and flow.
Speaker 2
14:19
For sure, yeah, and like this contractor yeah, he was, and I guess what I would throw out there is like he was recommended by somebody, yeah, so we automatically trusted that he was going to be good. So like yeah, my, my advice is like no, it doesn’t matter, make sure you see work that they’ve done. Yeah, make sure, like you really know their experience, because it’s like it’s your money, like thousands and thousands of dollars you’re going to be paying this person.
Speaker 1
14:50
So, but yeah, it’s true. I’ve heard that, that’s for sure.
Speaker 2
14:54
Yeah, yeah, yeah, actually. And something else I’ve learned, actually like one of the main things which I mean it seems obvious now that I’m saying it but just to work as fast as you can Because, like you said yeah, you mentioned the time, yeah, time, like even just delaying something a week has such a ripple effect. So, like when you’re working on, especially like these, like any project where you have carrying costs, which is almost all of them Yeah, yeah, work fast, like don’t, like you can do something right away or get somebody else to help you, like get it done faster, like it is so critical to like work on it a couple of times.
Speaker 1
15:34
I had an employee once upon a time and that was one thing She’s like. If I learn anything from you, it’s to get things done today, because you just don’t know what tomorrow is going to look like, and our business was obviously very different from real estate. But just from day to day, like you know, a client will come to you with something on impossibly short notice, or someone decides that they don’t want to work that day And it throws your whole day off. So if you can like get the 20 things done today, it just clears your schedule for tomorrow for all those unforeseen things that can just happen, right? So I think that’s good practice, whether you’re in business or real estate investor, really like in any situation.
Speaker 2
16:07
Yeah it’s true, just get it. Yeah, get it done fast, because then the more you can do, the more money you can make?
Speaker 1
16:13
Yeah, absolutely. So with that note, we’re just going to take a really quick break for our word from our sponsors.
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Speaker 3
16:21
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Speaker 4
16:24
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Speaker 3
16:35
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Speaker 4
16:47
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Speaker 3
17:05
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Speaker 1
17:18
Thanks again for following along with this episode of Inspired to Invest. In addition to real estate investing and running my own brand experience agency for 18 years, i also published a book called The Accidental Entrepreneur in October of 2021. This is my story and it chronicles how I turned tragedy into triumph to embrace my destiny in entrepreneurship. If you’re interested in picking up a copy, you can find the link at serenahomesrealtor.com and you can also find my link tree with all of the retailers in the details below. Thanks again for your support, are you?
Speaker 3
17:57
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Speaker 1
18:34
Hey everybody, welcome back to “Inspired to Invest:. We have Roseanne Selci here and she’s just talking about some of her successes and lessons as a real estate investor. So you talked about some of those lessons. Now, when you think back to the last couple of years, what would you define as kind of your biggest obstacle?
Speaker 2
18:52
Maybe it would be, and I don’t know if this is necessarily an obstacle, but it’s. I think it was changing the thought process around. What I was doing from just and this is what I originally thought about becoming a full-time investor working. You know, it was all I wanted to do was just work on projects. Just gonna work on projects is all I want to do. I love renovations, i love being on site, but I think what totally kind of threw me off was that and that someone I forget it’s a business. So switching my thought process to just working on these projects and being a project coordinator, you know, managing it’s no, it’s like building a business, and I think that’s been not an obstacle but kind of just a whole new world. I never thought about being an entrepreneur like that And that’s essentially what this is Like. You’re, yeah, you’re building, managing an entire business. You have to think about your structure, your employees, your you know hiring people and managing people, and that’s very different from managing a project. Yeah.
Speaker 1
20:04
And it’s obviously not scalable, right.
20:05
Like I mean, i ran my own business for 18 years but I was brought in for operation.
20:09
So, like you, it’s like I plan the events and and that was kind of my you know what I like to do And it was very difficult when we got to the point that I knew that I was getting in our way of growth and I had to hire and delegate and, you know, just try to manage all of that. That stuff, that kind of goes along with it, and they often say, like for a business, and we’ve got to be working on the business, not in it, right. So eventually you’ll get to the point where, hopefully, you’ll have five of you, you know, and you’re kind of overseeing that big chick, big picture so that you can continue to scale and grow and acquire and things like that, because it’s just not possible If you’re the one doing it, like there’s only so many hours in the day, right. So it’s just, you know, i think that’s important, not only just a mindset shift, but just from a skills perspective, just trying to identify how you can put those right people in place so that you can continue to grow.
Speaker 2
20:54
For sure. Yeah, and it’s scary because you’re hiring usually hiring before you have more business or before you feel like you can afford it, and it’s like you’re taking that risk. Yes, evan, that leap of faith, yeah. So, yeah, it’s really cool. I love it now, but, yeah, as soon as yeah, by first original thought I’m like, oh my god, a business. I don’t know what I’m doing.
Speaker 1
21:19
Yeah, tell me about it. So obviously you joined a real estate education platform and you’ve got some support from other investors. What do you think is the best advice that you’ve ever been given that you put into practice?
Speaker 2
21:32
I think, around hiring. I think that’s been some, yeah, really great advice Because, yeah, like I said, hiring someone is scary. You don’t feel like someone else is going to know how to do it as well as you, or like that they’re going to get it. But, yeah, that’s probably my best. The best advice is, yeah, take the leap, whether it’s hiring or like whatever it is. Like just like, i think, i think, and like coming on a podcast and doing you know, getting out there to like share what I’m doing, because, like I had to, you know, i wish I had found out about like investing, like, yeah, you just do it a small scale or what I wish I’d done it so much sooner.
Speaker 1
22:18
Yeah, I mean that’s common. Most people say they’re only regret I have about real estate is not getting into it sooner. Right. So, it may not feel that way, but I would say the consensus. That seems to be the vibe that I get from everybody.
Speaker 2
22:32
That’s right, yeah, so it needs like that. So that’s partly what, yeah, we got to like in your podcast, like doing this is great, so like more people can get inspired. I think there’s the more it’s out there, the more we can all work together and, yeah, and create some amazing projects and things.
Speaker 1
22:47
I think so oftentimes people depend on their job and they can look at something like real estate is so risky And I look at it like well, if you have multiple streams of income and you have assets and things like that, like the market go up and down, but if you have a job like you only have one job, you only have one source of income. You know, and depending on what kind of job that is like, you may or may not have a great pension. But I think what real estate investing really allows you to do is to take charge of not only your financial future but creating that long-term generational wealth for your family where you know you could take care of your daughter and grandkids and like literally just keep on going down the line and stuff like that, right. So I think it gives us an entirely different sense of fulfillment and purpose than just getting up and grinding it out for someone else’s company and kind of building their wealth Right. So it’s a very, very different experience.
Speaker 2
23:36
Yeah For sure. Just having that, even that one property or two properties, that’s just sitting there and it’s available, like if anything were to happen, because, yeah, you could lose your, like you know there’s people that laid off all the time, yeah. And like for retirement like there’s less and less jobs now that have a pension, so to be able to save for your retirement from your income, like it’s very difficult.
Speaker 3
24:03
Yeah, yeah, no, absolutely, especially at the cost of everything going up in the last year.
Speaker 1
24:08
Right, like we talk about all the time at the groceries. I’m like we’re spending triple. Like I remember when my husband and I started dating, like we’d spent about 600 a month and we don’t go a month without going less than 2000. Now I’m like we’re not eating that much more, Like what’s happening. So I think it’s crazy because it blows what our mortgage used to be like out of the water. So I don’t know how people are really getting by when you think about it. But when you think about overall, like you’ve obviously achieved a lot in this last year, So it kind of creates a question like what’s next for you? And if you had to define it like what would be your freedom number? Like at what level, whether it’s number of doors or size of portfolio, do you think you’d be like, okay, I’ve made it, Like I’m not saying you would stop, but you would have that feeling of true financial freedom.
Speaker 2
24:51
I think a thousand doors is like my goal at this point, so I’m a tenth of the way there.
Speaker 1
25:00
Okay, I said around a hundred.
Speaker 2
25:02
Yeah, so yeah, i have like around a hundred doors. So, yeah, i’m on my way, but yeah, i think a thousand doors like it’s a good round number, yeah, but yeah, i really love development. I feel like both existing. It’s more of a rush, like you’re trying to like get things where development’s a little bit of a slower cadence. So I really want to work on larger development projects and expand a little bit more in Alberta Calgary area, so, but those are my next few targets.
Speaker 1
25:41
Okay, and what would you think you would tell, like, when you think back to yourself, maybe three, four, five years ago, is there anything that you go back and tell her now, knowing like some of the things that you know?
Speaker 2
25:53
I would say just, yeah, you know what, when I first started I was very nervous because I was new, right, i was like you know, no one’s going to take me seriously. I’m not experienced in this, but I would just, i would say, like nobody knows what they’re really doing. Some, you know, for the most part, or if people know you’re not, like, everyone’s actually really awesome And they ultimately want to help you. Yeah, so you know, you always feel like well, i, like you know, i had this thought that I’d be judged or, like you know, i wouldn’t be taken seriously. But that’s not the case. Like everybody’s working ultimately to the same goal, like everybody wants to, you know, be successful, helpful, a good human. So I would say, yeah, like, don’t worry about that crap, like just go for it.
Speaker 1
26:35
I know so you’re self short, you know I think you’re really smart and resourceful And you know you had a really great career up until this point And a lot of those skills are transferable when you really think about the nature of the work that you were doing then and how that can kind of relate to all the things that you’re doing now.
Speaker 2
26:50
Yeah, Now what you?
Speaker 1
26:52
say is there any particular quote that you find inspires you?
Speaker 2
26:57
Yes, one quote that I have on my board is I have multiple, but one of the ones that always sticks in my mind is want. want it more than you fear it. And I think that’s so true, because when things are a little scary like you should, that’s when you should go for it.
Speaker 1
27:13
Yeah, no, absolutely I say, if your dreams aren’t big enough, or to scare you, they’re not big enough.
Speaker 2
27:18
That’s right, that’s so true, yeah. All the things worth doing are a little scary at first. It’s so, it’s, yeah, absolutely.
Speaker 1
27:25
Yeah, just the newness of anything. Now, i guess, in terms of our audience out there, is there anything that you want to leave with them, or any golden nuggets that can maybe inspire them to get started on their journey or perhaps continue on on what they’re working on?
Speaker 2
27:38
Yeah, but say, just go for it, just talk. I think what helped me to really go for it is just talking, talking to others who are doing it and you’ll realize that they’re just like you, like they’re just normal people Like you can. Whatever it is you’re thinking of, maybe doing or what might be a good idea, you like do it, like go for it, just talk to people who are doing it and like what are your first few steps? and like just start doing it because it’ll be worth it Awesome.
Speaker 1
28:07
Now for anyone that wants to get in touch with you. Where can they find you on social.
Speaker 2
28:12
I’m always on Instagram at Rosanne Selsey, so just my name, same with Facebook. And yeah, find me there. That’s where I hang out, yeah.
Speaker 1
28:22
Awesome. Thanks for being a part of us today. I think you’re definitely one of the most inspiring women that I’ve met in this past year And if anyone out there likes what they’ve seen, please make sure that you subscribe, and we’ll also be sharing content from today’s episode on Inspire to Invest podcast on social. Thanks for joining us.
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